SEROTONIN

SEROTONIN 2023, BCD Meetings & Events' annual flagship event, brought together EMEA employees, international partners, and suppliers to foster engagement and reinforce BCD's vision to be the world’s most trusted, creative, and sustainable event agency. Sustainability was a core focus, with the event designed to align with BCD's European leadership sustainability brief. Key objectives included conducting carbon emissions assessments, selecting an eco-conscious destination, and implementing sustainable practices across all event aspects.

The event was planned using the BCD sustainability toolkit, which included tools like the carbon footprint calculator to guide destination selection and assess environmental impact before and after the event. The event checklist was also used to identify opportunities for sustainability measures.

Engagement was enhanced through the ENGAGE by BCD platform, which provided a 10-week pre-event onboarding experience that included sustainability education. On-site, well-being initiatives such as running groups, yoga sessions, and HIIT were offered to attendees. The event was designed to foster collaboration, innovation, and networking, aligning attendees with BCD’s sustainability and creative mission.

Operationally, the event required coordination across multiple regions with participants managing their own travel and accommodations. A digital platform served as a central hub for communication and engagement, ensuring sustainability remained central to the event. Logistical efforts included sustainable practices in destination selection, material usage, waste management, and carbon emission tracking.

The goal of SEROTONIN 2023 was to create a lasting impact by showcasing BCD’s leadership in sustainable event management, inspiring future industry events, and setting a benchmark for sustainability.