Mckinsey & Company - Mobile World Congress 2024

Name of Event: McKinsey at Mobile World Congress (MWC) 2023-2025

Agency: Shelton Fleming Associates Ltd (on behalf of McKinsey)

Brand/Client: McKinsey & Company

Executive Summary

This entry details how McKinsey, in partnership with Shelton Fleming Associates, has embedded a commitment to sustainability at the core of its presence at the Mobile World Congress (MWC). Through a data-driven, iterative approach, McKinsey has transformed its MWC brand presence into a case study of sustainable event practices. By designing for reusability, reducing waste, and optimizing resource use, McKinsey has not only minimized its environmental footprint, but also demonstrated best practices for the wider events industry.

The partnership with Shelton Fleming has been key to achieving these reductions year on year and fostering a culture of sustainability. This entry showcases how a brand commitment to sustainability can be translated into tangible action, and measured year on year to drive improvements.