"My top tip is to focus on clarity: be really intentional about the story you're telling. Don't just describe what you delivered - explain why it mattered. The strongest entries connect the insight, the idea, the execution, and the impact in a way that feels cohesive and purposeful. Be specific about the challenge, honest about the process, and clear about the results. Evidence is powerful, but so is showing the human or strategic thinking behind the work. Ultimately, entries stand out when they combine authenticity, creativity, and measurable change in a way that's easy for judges to understand."
- Caroline Goodwin, Content Development Director, Emota (2026 Judge)























